Research & Publications

At SAVA Consulting Group, our expertise is grounded in rigorous academic research that informs our evidence-based, data-driven consulting practices. Below are some of our key publications that highlight our contributions to the fields of Cultural Intelligence, Corporate Social Responsibility, and International Marketing. These publications demonstrate our commitment to advancing knowledge that drives leadership effectiveness and organizational success.

Key Publications

• • “An Extended Conceptualization of Cultural Intelligence”

    International Journal of Cross Cultural Management

    • • Authors: Dr. Alexey V. Semenov, Dr. Arilova A. Randrianasolo
    • • Published: 2024
    • • Key Insights: This paper offers an expanded view of Cultural Intelligence, critical for leaders managing multicultural teams in today’s global business environment.
    • • Relevance: Provides actionable frameworks for enhancing leadership in multicultural settings.

• • “Attitudes toward LCCP Strategies: A Comprehensive Framework”

    Journal of International Consumer Marketing

    • • Authors: Dr. Alexey V. Semenov, Dr. Arilova A. Randrianasolo
    • • Published: 2024
    • • Key Insights: This research explores consumer attitudes towards Local Consumer Culture Positioning (LCCP) strategies, offering valuable insights for global marketers.
    • • Relevance: Essential reading for leaders seeking to align global marketing strategies with local cultural nuances.

• • “Innovation Reputation, Firm Value, and Financial Performance: The Moderating Role of Industry“

    Corporate Reputation Review

    • • Authors: Dr. Arilova A. Randrianasolo, Dr. Alexey V. Semenov
    • • Published: 2024
    • • Key Insights: Examines how a firm’s innovation reputation influences financial performance, moderated by industry factors.
    • • Relevance: Offers strategic insights for leaders aiming to enhance their organization’s reputation and financial outcomes.

• • “Corporate Social Responsibility, Advertising Intensity, and Performance: The Importance of National Philanthropic Environments”

    Journal of Global Marketing

    • • Authors: Dr. Alexey V. Semenov, Dr. Arilova A. Randrianasolo
    • • Published: 2023
    • • Key Insights: This study explores the relationship between CSR activities and advertising intensity, highlighting the moderating effect of national philanthropic environments.
    • • Relevance: Critical for leaders looking to balance CSR initiatives with marketing strategies for enhanced performance.

• • “The Moderating Role of National Philanthropic Environment in the Relationship between Advertising Intensity and Corporate Social Responsibility”

    International Journal of Advertising

    • • Authors: Dr. Alexey V. Semenov, Dr. Arilova A. Randrianasolo
    • • Published: 2023
    • • Key Insights: Investigates how national philanthropic environments influence the effectiveness of CSR and advertising efforts.
    • • Relevance: Provides strategic guidance for leaders on optimizing CSR and advertising initiatives across different cultural contexts.

• • “Global versus Localized Positioning Strategies in Base of the Pyramid Markets: The Roles of Admiration and Animosity”

    AIB Insights

    • • Author: Dr. Arilova A. Randrianasolo
    • • Published: 2023
    • • Key Insights: This paper discusses the effectiveness of global versus localized branding strategies in Base of the Pyramid markets, with a focus on the roles of consumer admiration and animosity.
    • • Relevance: Provides guidance for leaders and marketers on positioning strategies that resonate with consumers in emerging markets, ensuring alignment with local sentiments and preferences.

• • “Advertising Intensity and Firm Performance: The Influences of Firm Age and Cultural Communication Styles”

    International Marketing Review

    • • Authors: Dr. Alexey V. Semenov, Dr. Arilova A. Randrianasolo
    • • Published: 2022
    • • Key Insights: Explores how advertising strategies impact firm performance, with a focus on the moderating roles of firm age and cultural communication styles.
    • • Relevance: Essential for leaders seeking to optimize marketing strategies for improved organizational performance.

• • “Synergy Versus Trade-Off: The Influence of National Philanthropic Environment and Industry on the Relationship Between Research and Development and Corporate Social Responsibility”

    Journal of International Marketing

    • • Authors: Dr. Arilova A. Randrianasolo, Dr. Alexey V. Semenov
    • • Published: 2021
    • • Key Insights: Examines the balance between R&D and CSR activities, influenced by national philanthropic environments and industry context.
    • • Relevance: Offers strategic insights for leaders looking to maximize the impact of R&D and CSR initiatives.

• • “A Model of Cultural Intelligence and Global Identity”

    Journal of Consumer Marketing

    • • Authors: Dr. Arilova A. Randrianasolo, Dr. Alexey V. Semenov, et al.
    • • Published: 2020
    • • Key Insights: Proposes a model linking Cultural Intelligence with global identity, providing a framework for understanding consumer behavior in global markets.
    • • Relevance: Critical for leaders aiming to understand and influence consumer behavior across cultures.

• • “The Role of Cultural Intelligence in Marketing Adaptation and Export Performance”

    Journal of International Marketing

    • • Authors: Dr. Peter Magnusson, Dr. Alexey V. Semenov, Dr. Arilova A. Randrianasolo, et al.
    • • Published: 2013
    • • Key Insights: Investigates how Cultural Intelligence influences marketing adaptation strategies and export performance.
    • • Relevance: Offers valuable insights for leaders focused on improving export performance through culturally informed marketing strategies.

Why This Matters to Leaders

Our research publications underscore our deep expertise in Cultural Intelligence, Corporate Social Responsibility, and International Marketing. These insights are not just theoretical—they are directly applicable to the challenges faced by leaders in today’s complex, multicultural business environment. By integrating these research-backed strategies, leaders can drive innovation, enhance organizational performance, and lead with confidence in a globalized world. To learn how our evidence-based approach can support your organization, explore our offerings.